₦1,600.00
In his book, “Building Strong Brands,” Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald’s and others to demonstrate how strong brands have been created and managed. A common pitfall of brand strategists is to focus on brand attributes. DAVID A. AAKER (author)
2 in stock
In his book, “Building Strong Brands,” Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald’s and others to demonstrate how strong brands have been created and managed. A common pitfall of brand strategists is to focus on brand attributes. DAVID A. AAKER (author)
| Weight | 0.76 oz |
|---|---|
| Dimensions | 24.1 × 16.2 × 3.1 in |
When a single mom and aspiring actress ends up on an important jury, she must team up with an FBI agent to hunt down a vicious and powerful mob boss.
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