1,800.00

Discipline Of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market

Authors Michael Treacy and Fred Wiersema make it clear that market leading companies all concentrate on creating value for their customers. Then they focus on specific cases from Nike to Johnson & Johnson. No company, including yours, can succeed by trying to be all things to all people. MICHEAL TREACY & FRED WIERSEMA (author)

1 in stock

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Authors Michael Treacy and Fred Wiersema make it clear that market leading companies all concentrate on creating value for their customers. Then they focus on specific cases from Nike to Johnson & Johnson. No company, including yours, can succeed by trying to be all things to all people. MICHAEL TREACY & FRED WIERSEMA (author)

Weight 0.5 oz
Dimensions 24 × 16 × 2.1 in