Based on a multi-year study with several large companies, Resurgence reveals how some of the most interesting and notable brands in the world have managed to stage remarkably successful comebacks following periods of decline. GREGORY S. CARPENTER, GARY F. GEBHARDT & JOHN F. SHERRY JNR (authors)
Boom, Bust and Echo
₦1,600.00Struggling in its shadow, the “bust” — Generation X — 18 per cent of the population. Hot on its heels is the “echo” — children of the boomers– 23 per cent of the population. Shown graphically, the baby boom looks like a giant bulge in a population graph resembling “a snake that swallowed a rabbit”. DAVID K. FOOT with DANIEL STOFFMAN (author)
