1,900.00

Selling Blue Elephants; How To Make Great Products That People Want Before They Even Know They Want Them

The book outlines a new solution-oriented learning experience co-developed with Prof. Jerry (Yoram) Wind of Wharton School of Business – Rule Developing Experimentation (RDE).
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nRDE is the systematized process of designing, testing and modifying alternative ideas, packages, products, or services in a disciplined way so that the developer and marketer discover what appeals to the customer, even if the customer can’t articulate the need, much less the solution. HOWARD MOSKOWITZ & ALEX GOFMAN (authors)

1 in stock

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The book outlines a new solution-oriented learning experience co-developed with Prof. Jerry (Yoram) Wind of Wharton School of Business – Rule Developing Experimentation (RDE).
n
nRDE is the systematized process of designing, testing and modifying alternative ideas, packages, products, or services in a disciplined way so that the developer and marketer discover what appeals to the customer, even if the customer can’t articulate the need, much less the solution. HOWARD MOSKOWITZ & ALEX GOFMAN (authors)

Weight 0.58 oz
Dimensions 23.5 × 15.2 × 2.4 in