The Long Tail explains why the big commercial hit is dead, how businesses can and will generate most of their future revenue from a long tail of niche products, which serve even the rarest customer needs, and what you can do to embrace this idea today. CHRIS ANDERSON (author)
₦1,700.00
The Long Tail; Why The Future Of Business Is Selling Less Of More
The Long Tail explains why the big commercial hit is dead, how businesses can and will generate most of their future revenue from a long tail of niche products, which serve even the rarest customer needs, and what you can do to embrace this idea today. CHRIS ANDERSON (author)
1 in stock
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