It’s easier to copy a model than to make something new; doing what we already know how to do takes the world from 1 to n, adding more to something familiar but every time we create something new we go from 0 to 1. The act of creation is singular, as is the moment of creation and the result is something fresh and strange. This book is about how to get there. PETER THIEL & BLAKE MASTERS (author)
Microtrends
₦1,900.00Mark Penn argues that the biggest trends in America are the Microtrends, the smaller trends that go unnoticed or ignored. One million people can create new market for a business, spark a social movement, or effect political change. MARK J. PENN with E. KINNEY ZALESNE (authors)